- Paragraph 1: Provide a basic introduction to the methodology. What is it? Who discovered it? Why is it important?
- Social semiotics basically the study of unnoticed things. Social semiotics draws on qualitative analysis of records of "meaning making" a few examples would be artifacts, texts, or transcripts. the purpose of this analysis is to create meaning making. Social semiotics focuses on spreading the studies of media and the modes of communication that people use to demonstrate their understanding of the world and to create stronger relationships with others. This concept was created by Michael Halliday. Social semiotics is important because it gives context and a wider understanding of visual texts and the relationship between texts and to the community or the environment that the texts were created in. Social semiotics focuses on meanings in context rather than things associated with abstract.
- Paragraph 2: What are some of the rules associated with the methodology? What do photos at the top mean (at the bottom, to the left, to the right etc.)
- There are three parts to social semiotics that allows us to be able to break down each part of social semiotics more effectively. The first part os representational, which refers to the real works either abstract of concrete, this category can be broken into two more parts narrative and conceptual. Narrative examines concrete events within an image and conceptual provides the framework for classification. The second part of social semiotics is interactive meaning which is broken down into three aspects of visual material, contact, distance and point of view. The third part of social semiotics is compositional aspects which includes information value, framing, salience and modality.
- Paragraph 3: Provide 2 images and analyze them through the Social Semiotics method.
Visual social semiotics. Theories of Visual Communication. (2016, September 2). Retrieved May 29, 2022, from https://theoriesofviscomblog.wordpress.com/visual-social-semiotics/