The business I chose to review is a sunglasses brand that was founded in San Fransisco California in 2012. Sunski is a brand that aims to provide affordable and sustainable sunglasses for outdoor recreation. In my opinion, I think that Sunski does a great job at communicating their goal and their "vibe" on their website and social media platforms. Their presence on instagram is organic and true to their style. For example the brand is not Gucci or Lewis Vuitton this brand uses models that advertise activity with the sunglasses such as biking, hiking, or running.
On the top of the home page of the website has a quote that says "Rare Shades for Wild Humans" this is an eye catching and unique phrase that draws people in. Then in the middle of the page there is their mission statement and a few images of their top selling or new style of sunglasses. Towards the end of the page their is other links that you can click on to get to the main shopping site of their sunglasses as well as information on how their company is practicing sustainability. Personally I find it effective, the top part draws you in and tells you about the company and their mission as to why their sunglasses are worth buying and towards the middle they show some of their styles and how they look on people then at the end of the website it gives facts about sustainability and the company. Another thing that I found attractive about this website and the company is that their sunglasses a quality and all under $100!!
I think that this business really has a unique and organic feel to how they communicate to their customers and how the express their brand. Here are some images from the company site that I really speak to how the company is managed and the customers that they are trying to reach. 
Personally I think the company could improve on their social media appearance by reaching out to customers to post or tag them in posts to better reach different audiences and customers.
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